Born of an ambition
desire to introduce sophisticated tailored clothing with special attention to
detailing and cuts, Fiore Forma presents its latest collection “The Holiday” on September 29, 2013 at
the Commune Artist Colony, Karachi.
Fiore Forma was conceptualized
in 2012 by Zunaira Khalid who
studied fashion design in Toronto, Canada and worked in the North American
fashion industry for +6 years with high-end designer labels such as Pink Tartan
and Tevrow+Chase. Having their collections housed at premium retailers such as
Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s, celebrity clientele
included Natalie Portman, Oprah Winfrey, Gwen Stefani and Kate Hudson amongst
others. - Fiore Forma stands as a testament to an eclectic fusion of Eastern
and Western wear.
Fiore Forma’s
latest collection is one of its kind, the Hamptons meets the Angarkha for a
rendezvous. Tan jodhpurs and streamlined slacks team pleated dresses adorned
with organic appliqués all basking under “The Holiday” sun. Pearl embellished silhouettes,
crochet trimmed cottons’ and fringe lined hems mark some of the many airy
contours constituting Fiore Forma’s “The Holiday” collection. Kimono and raglan
cuts with tailored overlays highlight the essence of pure comfort and elegance.
Relaxed, versatile, sharp - a minimalistic approach to day-to-dinner dressing.
PR of the Fiore
Forma’s “The Holiday” collection is handled by Catalyst PR & Marketing.
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