Following the success of their designer lawn
collections in 2012 and 2013, coveted lifestyle and textile brand So Kamal
introduce a brand new collection for Spring/Summer 2014 in collaboration with
fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014.
The collection is set to launch nationwide at over 5 So Kamal Flagship Stores
in Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th March
2014 and onwards.
Kamal Limited is one of the premier
textiles exporters of Pakistan, who within a short span of just 2 years have
further endeavoured to define textile retail specifically in Pakistan,
introduced their popular designer lawn collections in 2012 and 2013along with
establishing over 5 stand-alone lifestyle retail stores by the name of So
Kamal, in Lahore, Karachi, Islamabad, Multan and Faisalabad. With their
state-of-the-art vertical operation, this season Kamal Limited in collaboration
with Zara Shahjahan will be introducing a collection inspired by Sub
Continental, specifically Indian, patterns and motifs.
On
the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer,
So Kamal, has said;“At So Kamal, our aim
and vision is to provide accessible fashion that reflects style, comfort and
individuality, which is what we aim to further this lawn season again. In this
respect we are pleased to continue our partnership with designer Zara Shahjahanto
present a collection for the upcoming Spring/Summer season, where high fashion
meets top quality and mass retail.”
We
are very excited to announce Kamal Lawn by Zara Shahjahan 2014. We have worked
hard to bring to 2014 a lawn collection that is a significant extension of what
we showcased with much success in 2013 and we are confident that our consumers
will appreciate our influences this year”said fashion
designer Zara Shahjahanon her continued association with So Kamal.
Further
details about Kamal Lawn by Zara
Shahjahan including detailed collection information, price ranges and
retail details will be available announced later in February 2014.
-ends-
About Kamal Limited &So Kamal:
Kamal Limited is one of the oldest and
foremost textile manufacturing houses of Pakistan. Established in 1950 in
Faisalabad, Kamal Limited is a vertical operation, with in-house spinning,
weaving, processing, printing, finishing and stitching facilities. Kamal
Limited, an ISO 9001 certified company, has been involved in the export of textile
products to USA, Latin America, Europe and Australia. In early 2012, Kamal
Limited launched their first domestic initiative with the now critically
acclaimed Kamal Lawn by Élan followed by Kamal Lawn by Zara Shahjahan on 2013.
This was followed by the introduced of So Kamal- their first retail space; a
lifestyle store located at 10 Q in Lahore which in the short span of 2 years
has grown to include flagship stores in Karachi, Faisalabad, Multan and
Islamabad. Kamal Limited brings to So Kamal over half a century of experience
and expertise in producing textile products where utmost care is given to
quality control and definition in design bringing their apparel, export quality
bed-linen and furniture range together under one roof, with a vision to provide
options that reflect style, comfort and individuality.So Kamal now launched their
latest Spring/Summer 2014 collection, Kamal
Lawn by Zara Shahjahan in March 2014. For more information, please visit
the fanpage or the official website:
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