A
recent survey carried out by the Four Corners Group, a well known business
solutions agency, revealed the changing dynamics of the father-child
relationship and how it is being viewed by Pakistani mothers. The first of its
kind survey, titled ‘Kitna Love Index’ was conducted in 2 key metros of Pakistan
namely Karachi, and Lahore where mothers
from the age bracket of 25 – 40 years belonging to upper SECs were surveyed*. Four Corners Group
specializes in providing complete business solutions based around Consulting,
Research and Training, and has done key qualitative and quantitative research
for clients from all the major industries in Pakistan. This research was
conducted to understand the shift in family dynamics, its impact on the mothers
of today and the importance of the father in a child’s life.
