Fatburger, the
globally coveted quick service chain of restaurants, is providing Pakistani
youth an outlet to showcase their musical talent through its new music platform
“Livewire”. The platform is envisioned as a creative outlet for all potential
musicians, no matter how refined or raw their music abilities. Fatburger has
provided aspiring musicians performance space in its Lahore outlet,
accompanying instrumentation and mentorship to promote and exhibit their
musical gifts. Out of the
original pool of applicants who submitted their demos for auditions, the
following 8 acts were shortlisted: Sixth Sense, Mark & Co., Mousiqa, NUM,
Usama Baber, Asad Ali, Ali Imran and KumailJafri, all hailing from Lahore. Each
band was provided 45 minutes to perform a set of music consisting of original
material and cover songs of other artists.
All performances
were shortlisted and evaluated by a panel of judges comprising of Griffin James,
a Master degree holder in Western Classical Music from the Trinity College of
Music, London in piano/pipe organ technique and voice re-production and
AsrarChisti, the Head of the Music Department, College of Arts and Design,
Punjab University, a gold medalist in Tabla and Ghazal. Based on their
assessment and user feedback garnered from the official Fatburger Facebook
page, the highest rated act will be honoured as the“Fatburger Livewire
Ambassador” and willbe provided opportunities to showcase their musical talent
through exclusive performances, seasonal funfairs and other youth initiatives.
Speaking
about the Fatburger Livewire platform, Mr.A.Kamal, CEOBIL
Foods Ltd., the Master franchisee of Fatburger in Pakistan said; “From its very inception, Fatburger has
always been associated with good music,in fact it is one of the core values of
our brand! With Livewire, our aim is to provide aspiring musicians a platform
to exhibit their talent. Whether you have professional training or are a
closeted shower singer, we invite you to take part in the Fatburger Livewire
platform and showcase your talent in front of a live audience.”
The
Fatburger Livewire platform showcases live performances of participating music
acts twice a week on the weekend from 7:00pm to 8:00pm at the Fatburger Lahore
outlet located on M.M. Alam Road. The platform will be open to Karachi based
performers from November 2013 onwards, with the schedule of live performances
to be updated and shared on the brand’s Facebook page once the Karachi audition
phase has concluded.
Fatburger is famously known for its strong
association with Hollywood and the international music industry, with
restaurants abroad regularly
frequented by renowned media personalities including Tom Cruise, the Beastie
Boys, Terrence Howard, Justin Bieber and Kate Bosworth among others, of whom
some including Magic Johnson and renowned musiciansKanye West and Queen
Latifahalso have ownership of different international Fatburger franchises.
For more information, please about
Fatburger and the Livewire platform please visit the brand’s official Facebook fan
page and its official website:
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