Thursday, 2 January 2014

Designer Sana Salman ushers in the New Year with ‘Gold Dust’



Designer Sana Salman ushers in the New Year with ‘Gold Dust’
After the launch of the label’s fall collection ‘Falak’, a Karachi based designer Sana Salman launches a new range of winter formals under the name ‘Gold Dust’. The new collection is currently available through custom order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Society in Karachi and will soon be available for online order through the multi-label store Brand Central.
For ‘Gold Dust’, the designer drew inspiration from vintage embellishments and the delicate gold work which was prevalent in Europe during the 16thand 17thcenturies. In a departure from the traditional design approach, the label initiated the collection by first working on its embellishments, which were meticulously crafted through contemporary design practices and stitch work techniques.The finalized embellishments were followed by the selection of prints and fabrics which are based in dynamic shades of golds and blues and features modern and sleek cuts with jackets, stylish jumpsuits,belted dresses and sequined outfits.


Speaking about the new collection, Sana Salman said,“Our latest collection is a fusion of yesteryear and western wear that features our label’s signature embroidered jackets among other stylish separates. As its name suggests, the collection’s primary colors include golds and blues which add to the sophistication of the ensembles and enhance the collection’s overall grandeur. We hope that fashion enthusiasts appreciate our efforts and we look forward to producing more cutting edge fashion in the New Year!”

The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.

With a childhood passion for fashion designing, Karachi based designer Sana Salman formerly launched her signature design label Sana Salman in 2010. With no formal academic background in designing, Sana Salman has used her keen fashion acumen to establish a unique signature style within a short span of time. While the label initially consisted of Prét wear solely, Sana Salman has now introduced different collections comprising of digital lawn, couture and bridals, offering patrons a complete one-stop solution for all their fashion needs.

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