Syeda Amera Launches Couture and Diffusion Collection

One of the finest Fashion designers of Pakistan Syeda Amera launched her tantalizing collection in Park Towers, Karachi. The collection comprised of Formal, Diffusion and Luxury prêt Designs.Fashion designer Syeda Amera has captured different attention for creating western inspired modern prêt and couture for women that appeal to young girls and women of all age groups.

Yasmeen Jiwa Presents her latest collection

Internationally acclaimed Pakistan’s pioneering fashion designer Yasmeen Jiwa, popularly known as YJ, presents her latest collection at her flagship store located in block 4, Clifton. The collection, categorized as Lace, Chundri & Bridal represents YJ’s sophisticated and elegant designs revealing her artistry, love for fashion and over two decades of invaluable experience and innate aesthetic sense. YJ is known for the use of pure fabrics and her intricate and delicate embroidery work, which one rarely sees nowadays. YJ's overall design philosophy is to make you feel beautiful and comfortable any time of the day with a harmonious balance. Her signature offers a mix of pure silks and chiffons, with intricate work keeping the modern Pakistani woman in mind. The line mainly specializes in embellishment sequences and thread work with a touch of vintage handcrafts such as dabka, kora, Sitara and ghotta added with the artistry and expertise of Yasmeen Jiwa.

House of Arsalan Iqbal to introduce their debut Women’s Wear Line

After the successful launch of the brand’sEid Collection titled ‘Rangeen 2013’, fashion designer Arsalan Iqbal is set to diversify his brand’s product range through the introduction of a debut women’s wear line that will be available at all Arsalan Iqbal outlets and through special online order from Thursday 05^th September 2013 onwards. The new women’s wear line is a direct result of the brand augmenting its human resources through the