L'Oréal
Professionnel, the Parisian house of hairdressing, launched its first
Professional Products Academy in Pakistan at The Forum, Karachi on Monday, 26th August 2013. Through
the initiation of the new Academy, L'Oréal Professionals seek to further its
mission of professionalizing and developing the Pakistani hairdressing industry.
The launch of the first L’Oréal
academy in Pakistan is significant as it will be a reference education center
for hairdressing professionals and further L’OréalProfessionnel’s mission to
guide and inspire the hairdressers in their development, sharing with them the
different facets of the industry: technical, art and business management. In
this way, the Pakistan Academy has joined the broad network of L’Oréal
academies around the world.
The exclusive evening began with a red carpet meet and
greet featuring salon professionals, journalists, media
personalities and members from the Consulate General of France. This was followed by a ribbon cutting
ceremony officiated by Mr. Christian
Ramage, French Consul General Based in Karachi. The evening further featured an
introduction to the Professional Products Academy by Musharaf
Hai, Managing Director of L'Oréal Pakistan followed by a brief presentation by Sadia Shah,
General Manager, L’Oréal Professional Products Division who
addressed the august audience in attendance. This was followed by a short speech by Mr. Christian Ramage, French Consul General Who elaborated on L’Oréal’s 100 year old brand history and
how the brand’s emphasis on education was a key contributor to its success
worldwide. The evening concluded with special Academy Tours conducted for members
of the press and guests by Ambreen Merchant, Education Manager, L’Oréal
Professional Products Division.
The evening was well-attended and featured beauty
industry stalwarts and media personalities including: French Counsul General,
Christian Ramage, Managing Director L’Oréal Pakistan Musharaf Hai; stylists/make-up
artists Beenish Parvez, Aalia Tipu of Allenora, Hafsah of Depilex, Lubna of Rain
Tree, Hina Farid of Blush, Asmat & Zaira of Blow Salon, Daulat Rehmatullah,
Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf,
Sehar Farrukh, Hina Yousaf, Afreen, Amber, Ghazia, Monazza, Neelo, Saeeda
Mandviwalla, and Ujala Zia of The Dressing Table; along with members of the
esteemed media. The event was managed by Anisa Rashid Khan and Amina Rashid
Khan of RAKA with public relations handled by Lotus.
On
the launch of L'Oréal Professionnel's Academy in Pakistan, Musharaf Hai, Managing
Director of L'Oréal Pakistan said: “The
purpose of launching the L’Oréal Professionnel Academy in Pakistan is to
professionalize and modernize the hairdressing industry in Pakistan and inspire
and develop our hairdressing professionals in their craft. The launch of the
first L’Oréal Academy will indeed be a real milestone for our industry.”
A technically advanced educational
facility, the L’Oréal Professionnel Academy has modern and functional installations
instilled with a contemporary design, reflecting the dynamism, the high fashion
image and the sophistication of the brand. The Academy aims to develop hairdresser’s
level of expertise as well as their salon business through education.This
purpose built institution has been designed by leading architects
at Tariq Qaiser Associates.
The Academy is established to enable
the hairdressers to follow the latest global trends and raise the quality of
their work. It will also be a benchmark for how a modern hair salon should look
like and operate. With a vision to inspire and provide top quality education, the
Academy team will work together with hairdressers on creating a new generation
of professionals in Pakistan.
Sadia
Shah, General Manager, L'OréalProfessional Products Division, said on the launch
of L'Oréal Professionnel's Academy:“We
are very proud to inaugurate this inspirational Academy where hairdressers can
learn expertise and share experiences. Training forms part of the core of our
development strategy and the Academy reflects all the values of our Division:
performance, excellence, innovation and partnership with our hairdressers.”Sadia
added,“The
center aims to contribute to all aspects of hairdressing profession. Starting
from here, we aim to develop more L’Oréal
Professionnel institutes in the future.”
Education
remains one of the key pillars of L'Oréal Professionnel's brand philosophy and
the new Academy is testament to this commitment. The new facility can cater up
to 40 hairdressers at a time and will offer customized training programs and
workshops.Providing essential education, the courses taught at the academy will
cover every aspect of the hairdressing business - technical, relational and managerial.
The first L’Oréal
Professionnel Academy is another initiative of L’Oréalto spur the development
of the hairdressing and salon industry in Pakistan.For more details, please
visit https://www.facebook.com/LOrealProfessionnelPakistan.
About L’Oréal Professionnel:
L’Oréal Professionnel is the global specialist in hair
care. Born in Paris, a place of creative ferment and historical fashion
references, L’Oréal Professionnel combines a passion for fashion with the most
innovative technology. The Pioneering house forms strong links with salons,
stylists, top designers and photographers to raise the profile of the
hairdressing industry and valorizes the creation and know-how of the
profession, constantly playing with the codes to progress. Indeed L’Oréal
Professionnel strives to be the ultimate business partner to salons, offering
education courses, the most innovative products and business building
initiatives.
L’Oréal Professionnel,isknown for havingcollaboratedwithhairdressers for more
than 100 years and to this end has
most recently partnered with the Paris Fashion Week celebrating more than a
century of collaboration between hairdressing and fashion. The partnership,
which embodies such shared values as artisanal creativity and excellence, is
the culmination of a long relationship between L’Oréal Professionnel and
fashion, a tradition that was born in Paris and which has now spread in
Pakistan. Launched in Pakistan in 2009, L’Oréal Professionnel is a
key partner for over 1 million of the world's most dynamic hairdressers,
including top stylists within Pakistan.
L’Oréal Professionnel
combines passion for hair and beauty with cutting edge technology, to bring a
portfolio of high performance products to meet consumer needs, allowing each
hairdresser to push creativity and achieve outstanding results. The brand’s
central belief focuses on hair as the
fashion accessory of today, worn to reflect the personality of an individual,
as important to the total look as any item of catwalk clothing. Everything by
L’Oréal Professionnel reflects this passionate interpretation - from
inspirational live shows to their seasonal color collections. More than 100
years later, L’Oréal Professionnel has continued to provide one of the
strongest educational programmes in the entire beauty and hairdressing
industry.
In Pakistan, L’Oréal
Professionnel’s range of in-salon hair services and homecare products are now
available only in L’Oréal Professionnel salons including flagship hair color
brands INOA,Majirel, Richesse and Dia, X-Tenso for superior straightening, Mythic Oil for nourished hair, Série
Expert, the award winning haircare system with exclusive homecare programs,
and Tecni.art, the professional styling range.
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