L’Oréal Professionnel, the Parisian
house of hairdressing, has introduced a new limited edition sparkling shampoo
and conditioner for all hair types named Mythic Oil Soufflé d’Orthrough an exclusive trial
service for salon professionals and members of the pressat the Professional Products Academy located in The Forum, Karachi on Friday, 17th January 2014.
Infused with precious argan and safflower oils with golden shimmering sparkles
and hints of Mandarin, Jasmine Blossom and Vanilla, Mythic Oil Soufflé d’Or is
for women seeking radiant glamour and sublime shine. The shampoo and
conditioner boast dazzling radiance and lightweight nourishment treatment,
making them perfect for women with fine to normal hair.
Silicone and paraben free, Mythic Oil
Soufflé d’Or sparkling shampoo and conditioner is a two-step program to
cleanse, nourish, condition and transform fine and dull hair using argan and
safflower oils. The added golden flakes create an extra shine which make hair
look lustrous and radiant. The dual acting combination of shampoo and
conditioner provides all the key benefits of essential oils within the hair
care routine and results in sparkling, shiny and healthy looking hair.
Arshy
Ahmad, General Manager, L'Oréal Professionnel Products Division, said on the
launch of Mythic Oil Soufflé d’Or sparkling shampoo and conditioner, “Mythic
Oil has been a runaway success for L’Oréal Professionnel and it is exciting to
now expand this range beyond the popular, exotic hair oil. Mythic Oil Souffle
d’Or sparkling shampoo and conditioner is a hair care collection specifically
designed for women who want to experience some glitz and glamour. To all the
ladies out there, it’s time to leave your hair down! “
Mythic Oil is a complete collection of
customized oil blends & oil-enriched haircare, which leaves hair looking
shiny, feeling supple and smelling divine. The Mythic Oil journey began in 2011
with the launch of a versatile Original Oil. Before long, the range expanded to
include Mythic oil Colour Glow Oil and Rich Oil, shampoo and mask each of which
is designed to target specific haircare needs. And now, Mythic oil has brought
the dazzling new Souffle d’Or shampoo and conditioner duo, which works to gently cleanse away dirt, oil
and impurities from your hair and scalp, whilst imparting your locks with a
beautiful, healthy sheen, thanks to the golden sparkles that catch the light
for a show-stopping effect. Your hair will be left soft, smooth and wonderfully
supple.
L’Oréal Professionnel products
including Mythic Oil Soufflé d’Or are only available from L’Oréal Professionnel
partner salons nation-wide. For more details, please visit: https://www.facebook.com/lorealprofessionnel.pk
About L’Oréal Professionnel:
About L’Oréal Professionnel:
L’Oréal Professionnel is the global specialist in hair care. Born in
Paris, a place of creative ferment and historical fashion references, L’Oréal
Professionnel combines a passion for fashion with the most innovative
technology. The Pioneering house forms strong links with salons, stylists, top
designers and photographers to raise the profile of the hairdressing industry
and valorizes the creation and know-how of the profession, constantly playing
with the codes to progress. Indeed L’Oréal Professionnel strives to be the
ultimate business partner to salons, offering education courses, the most
innovative products and business building initiatives.
L’Oréal
Professionnel,isknown for havingcollaboratedwithhairdressers for more
than 100 years and to this end has most recently
partnered with the Paris Fashion Week celebrating more than a century of
collaboration between hairdressing and fashion. The partnership, which embodies
such shared values as artisanal creativity and excellence, is the culmination
of a long relationship between L’Oréal Professionnel and fashion, a tradition
that was born in Paris and which has now spread in Pakistan. Launched in Pakistan
in 2009, L’Oréal Professionnel is a key partner for over 1 million of the
world's most dynamic hairdressers, including top stylists within Pakistan.
L’Oréal Professionnel
combines passion for hair and beauty with cutting edge technology, to bring a
portfolio of high performance products to meet consumer needs, allowing each
hairdresser to push creativity and achieve outstanding results. The brand’s
central belief focuses on hair as the
fashion accessory of today, worn to reflect the personality of an individual,
as important to the total look as any item of catwalk clothing. Everything by
L’Oréal Professionnel reflects this passionate interpretation - from
inspirational live shows to their seasonal color collections. More than 100
years later, L’Oréal Professionnel has continued to provide one of the
strongest educational programmes in the entire beauty and hairdressing
industry.
In Pakistan, L’Oréal
Professionnel’s range of in-salon hair services and homecare products are now
available only in L’Oréal Professionnel salons including flagship hair color
brands INOA,Majirel, Richesse and Dia, X-Tenso for superior straightening, Mythic Oil for nourished hair, Série
Expert, the award winning haircare system with exclusive homecare programs,
and Tecni.art, the Professionnel styling range.
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