Umaima Mustafa introduces eponymous retail brand with the launch of her first Karachi outlet

Umaima Mustafa introduces eponymous retail brand with the launch of her first Karachi outlet. After showcasing her debut capsule collection at the TDAP Expo Fashion Show 2013 in October, Umaima Mustafa launched her brand formally, through a standalone retail outlet in Karachi’s Old Clifton, on Saturday 14^th December 2013. The new store introduced the Umaima Mustafa designer label to the Pakistani retail fashion market and primarily consists of western wear, inspired prêt-à-porter and formal wear. 

Umaima Mustafa’s first in-store collection is an extension of the capsule collection which she showcased earlier this year at the TDAP Expo Fashion show and includes fusion luxury pret, with select pieces from the label’s couture collection. The line also includes a mix of ready to wear outfits including everyday tunics, luxury pret dinner wear, ball gowns featuring digital prints, chromatic overalls and jumpsuits. The line also features vibrant shades of golds, blacks and beiges with a fun and edgy aesthetic focusing on layering, thus ensuring versatility for patrons who can combine differed pieces to create a unique style.

 On the launch of her brand and store, entrepreneur and designer Umaima Mustafa said  

“I have always had a keen interest in fashion and have followed my mother Farnaz Mustafa’s work in the field. I have taken her experience and combined it with a meticulous attention to detail and my own signature aesthetic to create a new dynamic brand that primarily focuses on western wear. Through this new label, I endeavor to create fashion that is easy to wear and understand, appropriate for a diversity of age groups and flattering to the female silhouette.”

Umaima Mustafa’s boutique is situated in F-20 Block 4 Clifton, near the Mohatta Palace and will be open Tuesday and Thursday from 2PM to 4:00PM.

Mahgul for Nasreen Shaikh introduced bespoke jeansline

Following the brand’sretail launch with 'The Archive Collection' earlier this summer, the team at Mahgul for Nasreen Shaikhnow introduce a brand new line of bespoke jeans. This new line allows patrons tocustomise their jeans within a diversity of options such as  incorporating personalized text on their jeans and applique photographs intertwined with handwork. The line of bespoke jeans are custom made using micro stretch denim and are currently available in three colors; olive, black and white. Mahgul for Nasreen Shaikh's bespoke jeans are available fororder through the brand’s Facebook page at www.facebook.com/MahgulForNS.

About Mahgul for Nasreen Shaikh:

The seasoned Lahore based fashion house, Nasreen Shaikh, launches a brand new prèt-a-porter label ‘Mahgul for Nasreen Shaikh’ which made its runway debut at PFDC Sunsilk Fashion Week 2013 in the emerging/new talent, multi designer showcase.

Lala Textiles introducesSana & Samia –Mid Summer Embroidered Cotton Collection!

Following the launch of Lala Textiles’exclusive embroidered Eid CollectionSana & Samia - Celebre by Lala, the renowned textile brand has introduced theSana & Samia – Mid Summer Embroidered Cotton Collectionat all leading stockists fromtoday 06^thSeptember 2013. The Sana & Samia – Mid Summer Embroidered Cotton Collection consists of two capsule collections inspired by modern Islamic designs. The collection incorporates the use of innovative printing processes to achieve a simple elegance which is fashionable and practical. For traditional 3 piece suits in the collection, the brand has provided two colourways that consist of 8 print designs priced at PKR 2,850. The Sana & Samia – Mid Summer Embroidered Cotton Collection also features one piece unstitched Kurtis in a single colourway priced at PKR 1,950. The one piece capsule features 7 dynamic print designs with additional add-ons such as embroidered sleeves and panels. On the launch of Lala Textiles’Sana & Samia – Mid Summer Embroidered Cotton Collection Pervez Lala - CEO of Lala Textiles said,

Pinkstich launches Pakistani Flag featuring Independence Day Collection 2013

Pinkstich  launches Pakistani Flag featuring Independence Day Collection 2013. Just like the last year Pinkstich also introduces a trendy Pakistani Flag Shirts collection for girls for the celebration of Independence Day. The Pakistani Flag shirts collection by Pinkstich include green color shirts with moon and star printed on the front and back. Pinkstich Flag shirts collection for  independence day comprises long shirts which might be wear with trousers, jeans and tights, etc.

Chinyere by Bareeza Eid Collection 2013 for women

Chinyere by Bareeza has launched their latest Eid Collection 2013 for women. The Chinyere Eid collection 2013 is very much gorgeous and stylish and comprising the long and short shirts along with trousers and churidars. The Eid collection 2013 made the use of very vibrant and alluring colours including yellow, white, pink red, orange, black, etc. It fulfils the need of women demanding to wear trendy outfits. READ MORE

Lala Textile’s exclusive embroidered Eid collection Sana & Samia – Celebre by Lala an early gift for Eid shoppers

Following the launch of Blossom Vol 1. By Lala, the renowned textile brand is set to launch its exclusive embroidered Eid Collection Sana & Samia – Celebreby Lalaacross Pakistan on Friday 19^th July 2013. Lala’s latest collection has been designed to highlight traditional elements through traditional patches and printed panels. Incorporating traditional Mughal art and floral themes such as Zalakodzi through bold crashing hues, the collection features
vivacious embroidered colour ways in 7 different designs. The exclusive