Microsoft Lync: Transforming Business Communication in Pakistan

Microsoft Pakistan held an exclusive event for Pakistani corporate customers in the presence of Worldwide CTO for Lync, Aamer Kaleem at the Pearl Continental Hotel, Karachi. 

Aamer Kaleem travelled all the way from Seattle to engage with Pakistani customers- a growing market which Microsoft is keenly interested in.  The discussion provided a detailed insight on “Microsoft Lync”, a software which provides organizations integrated communication solutions designed to cut costs and improve productivity.  At this occasion Microsoft Country Manager Pakistan, Amir Rao, shared worldwide enterprise communication trends and discussed how customers in Pakistan could benefit from Microsoft Lync. “The way we connect and interact with people, information and organizations is evolving, and those changes have tremendous impact in the workplace,” said Amir Rao, “With Lync, Pakistanis can now reduce communication costs and increase productivity levels within their organizations for a better customer satisfaction experience.” He added.

Windows VIP Summit

Brought together senior leaders from Microsoft along with some of their very prominent customers of the local industry.The Windows  VIP Summit took place at the Pearl Continental Hotel in Karachi. The day-long event laid strong emphasis on Microsoft’s new “Devices and Services” strategy. Which is not to say that either of the two are new to the company. Microsoft has been producing hardware for over three decades now, its devices such as Windows Phone are now about a decade old.

“Given the breadth of our work, we believe we’re uniquely positioned to bring together the best in devices and services that result in amazing experiences for our customers – whether end users or enterprises, ” said Onur Gorur, Senior Product Marketing Manager for Middle East and Africa at Microsoft.  Windows VIP Summit was a fruitful insight into some of Microsoft’s latest products such as the Windows 8.1, Office 365 and Windows Azure. Mr Amir Rao, Country Manager Microsoft Pakistan, also shed light on how Microsoft’s newest apps and devices enable flexible working routines and foster distance learning.

Rahat Fateh Ali Khan to celebrate launch of “RFAK International” through a concert

Rahat Fateh Ali Khan to celebrate launch of “RFAK International” through a concert.  Pakistan’s leading music artist, Rahat Fateh Ali Khan, is commemorating the launch of his new event management company RFAK International through a festive concert to be held on 8^th December 2013 at Pearl Continental Hotel Lahore. ARY Network are the official media partners for the event and will be airing the exclusive concert on 31^st December 2013.
RFAK International is envisioned as the nation’s premier music focused event management agency, responsible for organising musical performances and concerts of an international calibre locally in Pakistan. In addition to highlighting local artistes, RFAK International will endeavour to engage internationally acclaimed musicians to perform live in Pakistan through concerts, cultural festivals and exclusive musical evenings. RFAK International will also offer a full range of musical event services including sound engineering, acoustics management, lighting management including LED stage lighting, stage management with truss setup, HIFI audio and HD video recording services and many more.
Speaking about RFAK International, Rahat Fateh Ali Khan said,

“Pakistan is a country which is full of individuals who appreciate music, but unfortunately due to recent social instability, is a nation which has been long deprived of the joys of concerts and live music performances. With RFAK International we hope to revive the tradition of live musical concerts in a big way and hope to engage the best of the local and international music industry in unique one-off performances that will refresh the soul and spirit. I look forward to collaborating with local and international musicians through this new initiative and hope my fans will appreciate our efforts.”

For details regarding the event and tickets please contact Maroof Ali Khan at